Depending on who you talk to, this is either:
a) A revolutionary, scary as fuck film
b) An over-rated peice of shit
The film was sucsessful due to a very well planned internet advertising campaign and shit-loads of hype. Of course, due to the film being shot in the amateur-style, shaky fashion, a lot of people thought that the film was genuine.
If you think about it, the film couldn't be real, because:
Why would they take their cameras with them and leave them on, even when they're being chased and are about to die?
The film wouldn't have been released, as the parents of the students probably wouldn't have allowed them.
The scariness of the film majorly depends on whether you thought it was real, and by the time it was released, it had got out that it wasn't.
But what also made the film scary was that it leaves most of it to your imagination. While a lot of
moden horror films have massive amounts of gore and violence, this film has one scene where one of
the documentary makers opens a package to reveal a
small body part. That's it. The rest of the film relies on distant noises and panic to keep you on the edge of your seat.
One peice of advice if you haven't seen the film and want to or if you are still confused by the ending - research it on the internet first, and pay attention to the part where they are speaking to local residents about the
Blair Witch. The ending is confusing if you don't, very confusing. I won't spoil it.
The Blair Witch has become one of the biggest
grossing movies of all time, due to it's miniscule budget and massive
box office sucsess.